May 27, 2017

StepsAway launches in-store, WiFi-based marketing for retailers

Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an in-store WiFi-based solution for […]
May 27, 2017

Confluence, Sticker Mule, and AutoDraw

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into […]
May 27, 2017

What matters most, and how to improve your ads

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad […]
May 27, 2017

The true secret to AdWords success

“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads […]
May 26, 2017

Google ad measurements, link warnings & StepsAway

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a […]
May 26, 2017

The Ultimate Blueprint for Creating a Super Persuasive Testimonial

It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials […]
May 26, 2017

Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display Network and DoubleClick. Google announced the expansion and the […]
May 26, 2017

How Data Helps Influence Reluctant Buyers

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will […]
May 26, 2017

State of Content, DM Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic]This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers […]
May 26, 2017

A Big Week at Copyblogger

Ever been frustrated with putting a site together and wished someone could just do the whole thing for you? With custom graphics, copy, marketing automation, and […]