November 3, 2016

Unbounce is Launching Something New: Get Ready for More Conversions

As a marketer, you spend a big chunk of your time launching campaigns or creating content aimed at attracting the right customers. As simple as that […]
November 3, 2016

We Used the Latest Holiday Selling Data to Create These Cyber Monday Hacks

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well, but Black Friday […]
November 3, 2016

Marketing Day: The MarTech landscape, OTA’s email audit & account-based marketing

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, […]
November 3, 2016

Sing the Hell Out of Your Song

I’ve come to realize that one big challenge we have is that we have to tell the world how we help them, and we have to […]
November 3, 2016

Host Your First Virtual Conference, with Bailey Richert

Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs […]
November 3, 2016

The Step-by-Step Guide to Creating Scannable Content

Rarely do people read content from beginning to end. Maybe it’s because of our “microwave,” instant gratification culture. Maybe it’s because millions of other articles are […]
November 3, 2016

Over Half of Global CMOs Are Making Data Driven Decisions

With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to […]
November 3, 2016

Friday Roundup: Vine for Kids, Facebook measures lift and more

It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories […]
November 3, 2016

Content Marketing: 10 Daily Habits to Create More Powerful Content

Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on […]
November 3, 2016

3 A/B Testing Case Studies from Smart Brand-Side Marketers

When you’re embarking on a new campaign, or a launching a new CMS, there are a million things that can go wrong. To which I say: […]