June 16, 2017

2017 growth hacks: Optimizing organic market share

Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your valuable branded keywords in PPC, […]
June 16, 2017

Using Bluetooth, beacons and NFC to personalize in-store shopping

Many large retail chains — such as Macy’s, Sears and J.C. Penney — have been struggling. Just this week, children’s clothing retailer Gymboree declared Chapter 11 bankruptcy and […]
June 15, 2017

Marketing Day: Google Shopping, brand safety & CMOs on the future of martech

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for […]
June 15, 2017

How to Solve the Customer Retention Problem

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a […]
June 15, 2017

What Your Customers Really Need Is…More Site Testing?

Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions and […]
June 15, 2017

When It Comes To Martech Marketers Can Have the Best of Both Worlds

  There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites. This […]
June 15, 2017

Improve Your Writing and Last Chance for Rainmaker Platform

Brian wrote on Monday about the big news for this week: This is your last chance to pick up the Rainmaker Platform as a standalone service. […]
June 15, 2017

WP Engine launches Content Performance analytics tool

WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics with its own info on site […]
June 15, 2017

Do Growth Hacking Tactics Apply to Every Business? [Audio]

Marketing Podcast with Sean EllisPodcast Transcript What do you think of when you hear the phrase “growth hacking?” Few trendy terms have been more misused and […]
June 15, 2017

7 Content Marketing Must-Haves for Healthcare Marketers

Never skip leg day. That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s […]