June 17, 2017

Using email to curate one-to-one relationships with customers

Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually want and what the brands […]
June 17, 2017

Setting up and testing AMP for WordPress: A quick 7-step guide

In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have […]
June 16, 2017

How To Get Heroic At Cannes Lions 2017

The word hero or heroic connotes something having to do with something brave or bold and may involve the saving of lives, rescuing puppies or something […]
June 16, 2017

Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for […]
June 16, 2017

Identifying and Mitigating Churn With Kissmetrics

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% […]
June 16, 2017

How to Use Events for Evergreen Content Creation

Conferences, workshops, and events are a big investment. Many marketers treat them as a one-and-done affair – but what if you could make them work harder […]
June 16, 2017

The Marketer’s Checklist for Establishing a Personal Brand

I remember when having a personal brand was reserved solely for big-name celebrities. Back in the 90s, you had to be an Oprah-level figure to have […]
June 16, 2017

Last Day to Get the Rainmaker Platform

This is it … your absolute last day to invest in the Rainmaker Platform at pricing that will never be seen again. The party’s over today […]
June 16, 2017

Long-form video content hits milestone, makes up majority of time watched across all devices

Long-form video content passed a major milestone last quarter, making up the majority of time watched across every screen — connected TVs, computers, tablets and smartphones. […]
June 16, 2017

Marketing Personalization & Google Website Builder

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]Personalization is a priority for many marketers to better reach and engage with their audience. This […]