HOTEL INTERNET MARKETING

We revealing your Hotel Business to the public.

HOTEL MARKETING STRATEGY

Even if we can marketing your hotel through magazines, newspapers and flyers, the first place guests go to make a reservation for their travel, is the Internet. Travel booked on the internet is an industry of 800 billion euros, with this number of growing in an avalanche effect.

Traditional channels like travel agencies and tour operators tend to abandon swiftly in the coming years. The only hotel marketing strategy these and future days are a hotel Internet marketing strategy. It’s time to get your spot online and open this next buying channel today.

The spine of hotel internet marketing consists of three major factors as are the web, marketing, online advertising – mobile marketing and social marketing.

HOTEL WEB MARKETING

These days the quests first place go to make their travel plans is the web and the major global search engines Google, Bing, and Yahoo. At the first places in organic search results appearing the online travel agencies (OTAs). The average online searcher will visit at least fourteen websites when researching a trip with one to be the internet site of the hotel where they will stay.

The reason they are doing this is because they would like to informed through online information’s, and they can not get them elsewhere as the photo gallery, their facilities, and amenities, any promotions might be, the local POI and everything can be found, helping themselves to get a more clear picture to decide.

Even if your hotel business gets its bookings from third-party channels and even if you’ve got a substantial percentage it is always important to establish your web presence where you can appearing your marketing messages at any time. Modern website design to get more guests is a must have for your hotel business.

DISPLAY ADVERTISING & PAID SEARCH

Display Advertising & Paid searchas well are useful tools that even with a small hotel marketing budget can leverage to take more reservations. Even if it is so simple to use and bidding certain keywords or key phrases with the highest bid to wins the impression, it needs to be managed to get the max ROI. They are a marketing strategy which can fill more rooms if you are implementing them correctly.

Ingenious Solutions manage Display Advertising & Paid search accounts and increasing your ROI with remarkable results.

RETARGETING / REMARKETING

This new hotel marketing strategy call retargeting is for encouraging previous website visitors and revisit the website and book a hotel room.

This new marketing tool works by presenting to past visitors advertisements on their favorite sites. Is an excellent lead generation tool giving the ability for better results.

MOBILE HOTEL MARKETING

The conclusion in Google recent study about mobile internet usage, is that most people were visiting your website from a mobile device than from desktop or laptop. In other words, if your site is not optimized for mobile devices, you are missing new online reservations.

Getting deeper in this study, we can see that the 75% of mobile internet searchers are saying that if the website is not for mobile optimized, they do not prefer to book a room and going further the 40% say they are likely to book with a nearby competitor which is optimized. The big 50% say that they will not return if it is not optimized and the 57% say that they will not recommend the hotel to their social circle.

Mobile hotel internet marketing is not something that will pass and end as a season trend; it came to stay and is the essential part of hotel internet marketing. If you don’t have a website with responsive design, it is time to change it.

MOBILE ADVERTISING

As you are browsing with your smartphone on the web, we will have seen the mobile ads appearing in a thin ad design for mobile devices. These ads are a new field and can drive over to 11% more clicks from a general ad campaign and the click to call campaigns will give you additionally a 6-8%. Don’t know where and how to start giving us a call for more.

SOCIAL HOTEL MARKETING

The Hotel social media presence is vital for your hotel business. Social media like Facebook and Twitter are powerful tools when you can use them right. According to stats, hotels that don’t market their business on social media experience a 2% drop in traffic for every month. Hotel businesses which market their hotels become social media hotels and increase their views on average by 14% each month.

The reason to include social media in a well-organized hotel internet marketing strategy certainly is not the stats but is where your guests are. With users all over the world to log on every day, Facebook is a social search engine which connects people with their friends providing and information’s relevant to them including the travel information. These days is vital to claim new social guests, ensuring that, your hotel has an optimized Facebook presence.

FACEBOOK ADS

At the same way you are bidding on Google paid search and display network for ad space at your hotel marketing strategy, for the reason that so many people using Google search, the same thing you can do it at social media. Facebook advertising platform using the same concept and is useful for your marketing purposes as Google.

Facebook giving you exposure to millions of travelers and their friends, and their friend’s friends. Facebook insights its a powerful tool, providing useful information’s about your social marketing, and you can use these metrics to decide further to improve your ads for better ROI.

Let’s talk!